Posts Tagged ‘social responsibility’

Squatting Supermarkets at Mondovì

Squatting Supermarkets at Mondovì

On Friday May 5th 2010 Art is Open Source , FakePress and The Hub Roma will be in Mondovì together with the Piemonte Share Festival and associazione Marcovaldo to present the next steps of the Squatting Supermarkets / iSee project.

Squatting Supermarkets is one of the projects included in the SMIR (Spazi Multimediali per l’Innovazione e la Ricerca / Multimiedia Spaces for Innovation and Research) project, an european project inolving the restoration of two ancient churches in Mondovì (Italy) and Embrun (France) to create a trans-frontier media research center that will investigate on the possibilities for digital arts to collaborate with the development of territories and populations.

We (as AOS and FakePress) are investing a lot on this project, as we feel that arts and social innovation go well together hand in hand in exploring new practices for a more sustainable world.

And we are not alone in this. The Sharing (the association behind the Piemonte Share Festival) and Marcovaldo (an association with a long history of territorial interventions promoting development, the arts, local economies and creativity) have been truly active, lately, on our involvement wih Squatting Supermarkets, and they are setting up an ecosystem of local producers that will form a first official experimentation base for the adoption of the practices designed with iSee / Squatting Supermarkets.

During the next few months we will add a layer of digital reality to the wonderful traditional cheeses, wines, vegetables, salamis and meats, through which producers will be able to inform people about their sustainable production and distribution processes, and people will be able to gather information on what it means for them and for the rest of world to consume critically, accessing informations, documentaries, global sources of information. Finally the products we eat and consume every day will have a story: we will be able to know who produce them, where, how and with what effects on our world. And we will be able to communicate with them and among ourselves, near and far, directly throgh the products that shape our daily lives.

So, we are really excited to get this part of the project going!

And “We” is growing by the minute, as you can read here about the recent collaborations with our friends and partners at The Hub Roma, the research group at the Tor Vergata University in Rome, the students that will produce end-of-course project works on Squatting Supermarkets and iSee at La Sapienza University in Rome. And there will be additions by the minute.

In Mondovì we will present a research poster (you can download the PDF of the poster here) that describes the current state of the research (titled “the Active Consumer“) and the planning we have set up for the next important date for Squatting Supermarkets, around the half of July 2010, back in Mondovì for the next steps of the project and a beautiful event in the medieval city square together with all the artists and initiatives of the SMIR project.

In Mondovì we will also present the new features of the iSee application for iPhone / Android that is at the heart of Squatting Supermarkets, including a new information visualization technology that will be released as Open Source.

So, as usual: stay tuned!

please register at the Facebook Event if you’d like to inform us that you’re coming, and if you want to stay updated on the event:

Facebook Event

More info at:

Squatting Supermerkets – info
Squatting Supermerkets – artistic statement by Salvatore Iaconesi
iSee – info
Zero Impact Technology Prize offered by the EnviParc in Turin – Piemonte Share Festival ‘09
Presentation  @Faculty of Architettura “La Sapienza” May 4th 2010 – Rome

Site Reference
www.smirproject.eu
www.toshare.it
www.artisopensource.net
www.fakepress.it
www.hubroma.net
www.designinteraction.it

Posted via email from xdxd.vs.xdxd

FakePress, Art is Open Source and The Hub Roma

in collaboration with

the “Multimedia Technologies and Communications Experimentations” course at the “Ludovico Quaroni” Faculty of Architecture at Rome’s University “La Sapienza”, Industrial Design Department

and

the “Management of Non profit Organizations” course at the Faculty of Economics at the “Tor Vergata” University

are happy to invite you to the lecture:

Squatting Supermarkets/iSee

Artistic fundamentals, eco-sustainability, market: from Shoptivism to the Active Consumer.

Who: Oriana Persico and Cary Hendrickson (AOS/FakePress), Dario Carrera and Ivan Fadini (The Hub Roma/Faculty of Economics, Tor Vergata), Ilaria Bassi, Vanessa D’Acquisto, Piergiorgio Malfa, Vittoria Mauro (research group at the “Management of Non Profit Organizations” course, Tor Vergata), Salvatore Iaconesi (visiting professor)

What: lecture/workshop

Where: Faculty of Architecture “Ludovico Quaroni”, via E.Gianturco 2 (Rome) – room G 11 [ MAP ]

When: May 4th, 2010 – from 9am to 12pm

A radical version of a marketplace, a point of sale in augmented reality, Squatting Supermarkets tells the tale of the evolution of our daily realities, entering the live and pulsating heart of consumism. Looking at products on the shelves, choosing, paying, debts, persuasion and seduction, relations with logos, messages and other people. Buying is an experience that fills our daily lives, built through images, suggestions and strategies that are so complex that they systematically evade the perception of the final user. Technologies can be used to create new spaces for action/communication, and to overlay them onto our ordinary reality, thus creating new action/communication spaces, allowing new possibilities for interaction and fruition: ubiquitous, accessible, emergent and polyphonic, emotional and relational. Squatting Supermarkets narrates this possibility: an augmented reality space that is technologically layered to everyday life, an interstitial marketplace living in squat on the physical and immaterial infrastructures.

Presented for the first time at the Piemonte Share Festival in 2009, Squatting Supermarkets has two souls: a site-specific installation and an innovative technology, iSee. The installation reproduces an interactive supermarket in which the widespread interconnection network defining products’ histories and stories can become explicit and accessible. The techniques of traceability and control are transformed into their ecosystemic, narrative and poetic versions: information is not only for corporations anymore. By overlaying and integrating codes coming from barcodes, tags, RFIDs, credit cads, financial tranactions.
Grabbing a product becomes an immersive experience with its story, and the possibility of writing a part of it: moving hands, drawing gestures, exposing our points of view and our emotions. Products animate, becoming a space for expression, a network of relations, a domain for possibility and opportunity. Distributed storytelling practices in which the hidden stories of producers and consumers come in contact. The access door to these domains are the logos. iSee, the technological heart of the installation is a mobile application based on image recognition and computer vision techniques.
Framing the product on the camera, an image processing algorithm identifies the logo, allowing the user to access an additional set of information coming from a plurality of sources. Narrative galaxies (open, emergent, multi-author) connected to p2p thematic social networks layered over products.
Logos become wikis, open communication infrastructures, distributed social networks, p2p ecosystems.
The Project is based on the analisys of the contemporary technological/economic context. On one side, environmentalism and eco-sustainability are issues that are acknowledged as being among the globally most important drivers in piloting the shopping choices of large parts of the population. On the other side, statistics demonstrate that progressively large numbers of individuals search for information on social networks befre purchasing commodities and services, and that the users of last-generation mobile devices are steadily growing by the numbers.
In all this, enterprises start feeling the need to confront a globally interconnected communication and relation system, emergent, polyphonic, in which the acquisition and the maintenance of a “good reputation” goes through complex social and cultural dynamics that are progressively more chaotic. The “Company” is not the sole center of communication and of the shaping of its corporate identity.

On may 4th 2010, from 9am to 12pm,  FakePress’ interaction design lab will analyze the possibilities for expression and interaction enabled by the shopping based narratives offered by Squatting Supermarkets under an artistic/performative point of view and by iSee under the perspectives of technology and infrastructures.

Oriana Persico will confront the themes related to the installation, introducing the artistic statement,

Cary Hendrickson will focus on the themes of eco-susteinability, social responsibility and on the governance of related processes;

The research group of the “Management of Non profit Organizations” course at the Tor Vergata University coordinated by Dario Carrera and Ivan Fadini will expose the first results coming from the research titled “Active Consumer: from Movements to Shopping Based Publishing“.

How are consumers sensible to the environment and to critical consumism? How do they relate to the opinions generated on social media and on brand reputation created through User Generated Content? How widespread are smartphones? How many individuals would be willing to use a mobile application such as iSee? Who could finance it? What are the possible business models?

The theoretical and artistic premises, the analisys on eco-sustainability and the market scenarios will be used by the students of the course at the Faculty of Architecture to create a series of project works focused on the evolutions of the iSee platform and on the creation of a site specific installation to be implemented in a public commercial space, integrating multiple skills and points of view and, most of all, creating multidisciplinary and inter-university collaboration paths among students and faculties to achieve common goals.

The project works will be presented together with the research during the Open Day at the end of the course.

Entrance to the lecture is free and open to all.

Additional information

Squatting Supermarkets/iSee is a co-production by FakePress/Art is Open Source. Special project at the Piemonte Share Festival 2009, winner of the “Zero Impact Technlogy” prize offered by the Environment Park in Turin. Squatting Supermarkets/iSee is part of the SMIR project under the artistic direction of The Sharing:

http://www.fakepress.it/FP/?p=523

http://www.fakepress.it/FP/?p=47

http://www.toshare.it/

http://www.smirproject.eu/ (site available next week)

Site

http://www.fakepress.it/

http://www.artisopensource.net

http://www.hubroma.net/

http://designinteraction.it/

please use the Facebook Event to stay updated:

http://www.facebook.com/#!/event.php?eid=122966341053373

Posted via email from xdxd.vs.xdxd

Back again. After the overview on Frontiers of Interaction V in the previous article we’ll present our contribution to the event.

Fake Press. Ubiquitous Publishing.

Ubiquitous publishing and Ubiquitous Anthropology. The next-step in publishing practices and platforms, united with a research on the possibilities offered by location based technologies and by novel approaches to knowledge dissemination, communication and expression. We (Luca Simeone and Salvatore Iaconesi) presented our research at Frontiers of Interaction V in Rome (June 2009), together with the first two applications and an open call.

Everything starts off from the idea of a contemporary evolution of publishing practices. Technologies, the possibility to create platforms to enable relation, expression and emotion and the availability of tools to share, disseminate and interact on knowledge and cultural productions, are all factors that made us feel the fundamental importance of designing new concepts and practices.

The scenarios described by location-based media, by the possibility to mix and cross the borders across different media, and the infinite spaces created by augmented reality were the influences that shaped our research.

We investigated on how technologies and new forms of interactions with other people and with places, time, architectures and objects would change the ways in which information can be created, communicated, shared and distributed. From an anthropological point of view we asked ourselves where would faces and voices emerge from, the self-expressions and representations of people and of their identities. And we also questioned the destinations for these informations, observing the fluid, mutating scenarios that surround us, with wireless, localized, immaterial, augmented layers of reality stratifying on top of the merely-physical one, creating totally new worlds in which information can become part of bodies, of architectures, of spaces, walls, trees, objects.

Displays, interstices, coordinates, tags And gestures, natural interfaces and moving, walking. Using the body to move through space as in an action of reading. We were truly intrigued by the transofrmation of space, by its augmentation with new narratives, new possibilities for the expression of the multiple voices and points of view that constitute the world.

So we designed our very own interpretaton for the idea of Ubiquitous Publishing. Cross-device, cross-medial, multi-author, emergent narratives.

The first idea was iSee, an application that allows for the creation of narratives on logos and brands. The application allows people to use their mobile phones to extract information directly from logo images: take a picture of your favourite detergent and, if the logo is already part of the collaborative database, you can get information from it.

Logo identifies brand, identifies company.

We suggested some possibilities, showing informations on social responsibility, on environmental policies, on the pollution rates connected to product manufacturing. Products come alive and communicate, in a simple, accessible form of augmented reality in which information is embedded into objects.

The second idea was Ubiquitous Anthropology.

A location-based platform allows for the positioning of the expressions, emotions and perspectives of multiple voices. These can be accessed through mobile technologies directly from the geographical locations, allowing people to experience and come in contact with other’s points of view and ideas.

In this form the world itself becomes “readable”. Reading by crossing spaces and architectures.

Reading other people’s texts, watching the images and videos they captured with their cameras, observing their evolution through time an through relations with other people.

The first application shown on this theme, was created by positioning onto the territory the results of a foundamental research by professor Massimo Canevacci and several students and researchers, who travelled many times to Mato Grosso, Brasil, and performed researches on the Bororo. Videos and images created by the Bororo were positioned onto the geography, thus creating a layer of interpretation of land, events and relations that is not covered in any way by classical media, and that allow us to “read” directly on the territory how the members of these populations interpret their land, the other populations they interact and relate with, their culture.

The system has provided as a incredibly useful tool to communicate these population’s political instances. The Bororo are not represented in Brasil’s institutions, allowing for unlimited exploitation of their lands and people. The possibilities offered by the platforms allowed us to write Bororo’s political instances, their desires and expectations, directly in the “places of power” of Brasil’s government. In Brasilia, several institutional buildings have been tagged with the videos and texts of their political demands, thus creating the only form of institutional presence that is currently allowed and accessible for them. In the idea that giving people the control on media and on their own expression and communication is possibly the only viable way to freedom and auto-determination.

The two examples constitute real applications that will be made available and downloadable online on the FakePress website in just a few days from the date of creation of this post. They are currently being enhanced to form functioning frameworks that can be used for these and other projects.

Some of the application’s content is already available on FakePress, and the full applications for web and iPhone will be available for download in a couple of days.

We are curently promoting the call for participation to the project, stimulating the discussion on the next products to publish with Fake Press.

So, if you have a book, research or other content you are going to publish, and you want so explore with us the possibilities to publish it in these ways, don’t hesitate to contact us.

– below a surreal interview I had to suffer from at the end of the show :)   –